Food gift boxes can be a very good marketing resource, the contents inside the box are of little value when the outside of the box is giving the message loud and clear. The best marketing tactics suggest using the value of emotions and using them to send a message, emotional connectivity such as making a customer really happy by something you did will always make them remember your brand. Also remember that although people do remember their good and bad purchases but what they remember most is surprise gestures. You reach them out in your good and bad times and you become their one and only choice.Food gift boxes can be a very good marketing resource, the contents inside the box are of little value when the outside of the box is giving the message loud and clear. The best marketing tactics suggest using the value of emotions and using them to send a message, emotional connectivity such as making a customer really happy by something you did will always make them remember your brand. Also remember that although people do remember their good and bad purchases but what they remember most is surprise gestures. You reach them out in your good and bad times and you become their one and only choice.
Few Popular Food Gift Box Types
Before we begin exploring the best practices for custom food gift boxes let’s first explore the few examples and types of gift boxes for food.
Fruit & Food Gift Boxes
The most common type everyone opts for are the boxes for fruits and other packaged food. No one will ever give away a whole box of fruits sent their way and they will make sure that they eat it all themselves. If they are too pleased with the packaging and overall fruits and food presentation then you also get a bonus, when they post your gift to social media, this action is the most valuable because then you are not only making your customer happy, you just earned yourself an endorsement which is automatically shared with similar prospective buyers. It is easy to figure out the type of fruits or savory items you should be adding in the package considering the age and demographics of the receiver. The Premium Boxes provide best luxury packaging that must always have a premium feel to it.
Flat Snack Boxes
The other kind is a flat snack sweet or savory box with freshly made items are being sent. Wholesale food gift boxes in flat are used over and over again, making sure your brand name stays there with the receiver for a very long period. The more thoughtfully designed box the better. Investing in the box is easy when the contents inside are not excessively pricey.
Treat Boxes
The safest choice and the most loved by far are the treat food gift packaging boxes. Candies and chocolates are always appreciated, they are kept for longer periods and there is no hurry of consuming them, so they stay put on shelves for a very long time, they can be produced in large quantities and can be used across campaigns over and over again with the best everlasting impact on the customer.
Gourmet Gift Boxes Packed With Meat & Cheese
If you are targeting someone who most likely is to go shop at every farmers market, is a food enthusiast and likes to try different natural food, a well curated well manufactured large cardboard box with brand logos filled with cheese and organic products will beat every other idea.
Teaching Your Target Buyers about Food Gift Boxes
- Experiment and learn
Nothing is done perfectly at once, learn from your own experiments or learn from your competitor brands but do experiment and then create food packaging gift boxes. Food gift boxes wins hearts, is prepared with very little research, consumes less time and speaks a lot about the kind of brand you are.
- Importance of branding on gift boxes and packaging
Branding on any kind of gift boxes especially food ones are the core objective of creating these boxes in the first place. If your brand logo is not there in enough places then your gift may lose its impact. Also, a huge deal breaker would be to use readily available boxes. There are so many manufacturers for packaging out there with amazing work, a receiver can smell if the box is manufactured for them or was something that was picked up and later customized.
- Struggles and how to deal with them
The only struggle coming your way in manufacturing wholesale food gift boxes will be to identify the receiver’s likes according to their demographics, and the next would be to find someone who can offer you the best prices for manufacturing premium quality gift boxes for food.
- What the winners do
Every big and small brand you see sending out gorgeous care packages and food gifts once struggled with failures in creating packaging. They learned through a lot of trials and errors and in return they are creating some world famous food packaging!
- Food Gift Boxes Meant for Brand Merchandise
Custom food gift boxes meant for merchandise is the one that is indeed designed specifically for a certain holiday or festival but that merchandise is produced to be sold instead of sending out as gifts. That’s another way of doing it for a relatively large brand with comparatively different marketing practices.
